Marketing for small businesses, coaches and creators
I help you get your business in front of the right people. Sometimes that’s planning a launch start to finish. Sometimes it’s the funnel and emails behind it, or making your marketing feel like one cohesive thing across every channel. And a lot of the time it’s building an affiliate program that ends up bringing in a big chunk of your revenue.
I started out in film and TV production, including working on shows like 30 Rock, The Good Wife, and Saturday Night Live. My favorite part of that job was taking an idea and getting it all the way to air. I still do that, only now it’s marketing campaigns. On a recent launch I coordinated 230 affiliates and their teams, making sure everyone had the assets and swipe copy they needed and knew what was happening when. I also handle the project management and funnel side, so the whole launch feels like one cohesive thing to your audience.
What I can help with
Launch strategy and project management
I map out the plan and keep every moving piece on schedule, so your team always knows what’s happening when.
Funnels and email
Sales pages, email sequences and the tech that connects them, set up so people can find their way to buying.
Cohesive marketing
Your emails, social, website and partners all saying the same thing, in your voice.
Affiliate programs (my specialty)
Recruiting, onboarding and looking after affiliates so they’re excited to share your work, launch after launch.
My specialty: affiliate programs
People buy from people they trust. Nielsen found that 88% of consumers trust recommendations from people they know more than any other kind of marketing. An affiliate program puts that trust to work for you. Someone your ideal client already follows says “I did this program and loved it,” and that lands in a way an ad just can’t. And you only pay when a sale actually happens.
I’ve watched it happen launch after launch: once affiliates are set up well, they turn into one of the strongest growth engines a business has. In the programs I manage, affiliates usually bring in 40 to 70% of total revenue. My job is to get you there. I host the kickoff call, write the promo guide and swipe copy, and stay in touch with your affiliates all the way through the launch so they’re excited to keep sharing.
People-First Approach
Every program I run is a win-win-win. Students get a program that really helps them, affiliates earn a commission sharing something they’re proud of, and you reach people you’d never reach on your own.
Affiliates Are Partners
I treat every affiliate like a gift, whether they make zero sales or 40. Each one chose to share your work with their people, and that matters to me. Every affiliate gets the same care and support from me, plus a real thank-you.
Support That Keeps Them Going
Kickoff calls, clear promo guides, swipe copy they can make their own, and regular check-ins, so promoting your launch feels easy and personal.
Growth Year Over Year
I add new affiliates every year, so your sales don’t depend on one big name having a good year.
What affiliates can do for your business
40–70%
of total revenue comes from affiliates in the programs I manage.
230
affiliates and their teams coordinated on a single launch, each with the assets and copy they needed.
Every year
Kate Northrup’s affiliate roster grows, so sales stay steady even when a big partner sits a launch out.
From scratch
A brand-new affiliate program for Carrie Green’s Accelerator, including the plan, the assets, and the affiliate community.
“Working with Lauren has been amazing. She created a brand-new affiliate program for our Accelerator, including leading the project, pulling all the assets together, building and engaging with the affiliate community, and so much more. She made it so easy and was just such a lovely person to work with.”
- Carrie Green, Female Entrepreneur Association
Build an affiliate program that Partners are excited to promote year over year!
“Thanks for helping us birth the World’s Best Affiliate Program.”
- Kate Northrup, Creator of Relaxed Money
Ways we can work together
Advisory
I guide, your team runs it.
I build the marketing or launch plan with you, then meet with your team regularly to keep it on track. This works well if you have someone in-house who can handle the day-to-day.
Done with you
We build it together.
I take the strategy and the big pieces, like the launch plan, funnel, emails, or affiliate promo guide. Your team handles the rest, and we check in every week so nothing falls through the cracks.
Full service
I run it for you.
I take care of your whole launch or affiliate program: the plan, the funnel and emails, the timeline, and if there are affiliates, inviting, onboarding and looking after every one of them.
Not sure which fits? Tell me about your business and I’ll help you figure it out.
Let’s Work Together
I’d love to hear about your business and what you’re working on. Share a few details here and I’ll get back to you within 48 hours. Every message comes straight to me.